Gershon Kwamigah, Founder and Lead of Xenos Media join in a conversation
to share his thoughts about ideas on the business night presentation on
the Born Readers Hub Platform, a book reading group on WhatsApp.
Hello fellow born readers, am glad to have this opportunity to moderate
the business night of the Born Readers Hub Platform. Our topic for
discussion will be based on Ideas, Ideas relating to business. I will
share my thoughts and hope you also share yours so we learn together!
You can drop your questions after my presentation so we discuss further.
My name is Gershon Kwamigah, am the lead of Xenos Media, I also play
other roles in different organizations and initiatives and a blogger as
Gershon Kwamigah, Founder and Lead.
Ideas are thoughts or suggestions as to a possible course of action.
Ideas can also be termed as an intention or something you thinks of.
In relating ideas to business, it is a concept that can be used for
financial gain that is usually centered on a product or service that can
be offered for money. Or a base of the pyramid when it comes to the
business as a whole. Ideas relating to business should be Innovative,
Unique, Problem Solving and Profitable.
One could have an idea to be a marketer, a fashion designer, a community
development advocate, an accountant, an oil expert etc. all depends on
what you think of.
Ideas or Business ideas in general could be drawn from inspiration from
nature, needs of people, profession, research, passion and talent,
experiences or just being creative etc. basically, anything even from
– A quick question: What do you do when you get an idea of anything?
– For me, I start to imagine the result or purpose it will serve and out
of that, I start thinking of ways to develop and achieve it.
Ideas are usually not straight forward, you need to develop them and
outline the ways to achieve the goal or result or purpose the idea is to
serve. Success of every idea is achieved from how you develop and use
it. You can get the whole development process wrong hence wasting it.
Why the idea? And what does it do?
People, even me, sometimes get into a dilemma when an idea drops into
our head, we keep asking why this idea, how do I achieve it, am I the
only one having this idea etc.
Ideas are just like why you were born. God created humans to represent
him on earth, ideas are God’s plan for our future. God deposits ideas
into our minds so we can leverage on it to prepare the future we desire.
Ideas are what we think of, which describes us whether positive or
negative. Everything on earth even before God created the universe, he
had the idea before he started commanding things, so this means Ideas
are what describe who we are, who we want to be, who we will be and who
we can’t be and how the world is and has to be.
Ideas can be developed but the result will be not be achieved. It takes
time to achieve the result of an idea.
The development process is like cooking whiles the achieving process is
like applying the developed efforts (they are different). Same as you
can learn but will not pass an exams, such is developing an idea.
Learning doesn’t guarantee you to pass an exams but understanding and
applying what you’ve learnt will aid you achieve your result. (The
development process can also be similar to the achievement process
How do one achieve his or her idea?
You could achieve your ideas by
Not looking down onto oneself. Every idea is achievable provided you
grow to understand and develop it. Although there might be some sort of
doubt but the ultimate thing is to believe in yourself to achieve the
idea whether big or small.
Setting your own goals. || People usually have this belief which I’m sure
is true that “the one who manufactures a particular virus is the same
person who manufactures the anti-virus” || which means, should you have
an idea of something, you should be the same person to set the goals to
achieving it. You had the idea and knows how the result looks like hence
you should be the one to set the goals to achieving it although you can
ask for advice from other people but the idea holds you to account for
Read or make research. The whole world is battling the covid-19 pandemic
and scientist are making lots of research to finding a solution to the
virus. It takes reading much about the virus, how it develops and work
to understand much about it. When you have an idea about something, you
could read books relating to it, ask around, make a few inquiries, or
talk to seniors within the industry or field to understand it better so
you can have a clear vision of how to achieve it.
Aim high, but start low. We all if not all of us but majority wants to
be successful in life but I bet you we all don’t achieve it within a
blink of an eye, but we go through lots of process. In achieving your
idea, you need to set high aims but start on the low, experience and
learn things concerning the idea and you will be able to achieve the
ultimate result by knowing the pros and cons of such ideas.
Know what you want. Be clear on the idea, don’t just go for anything
even if people use it and it works. Understand your idea better and know
what will work for you to achieve the ultimate result.
Take a break to analyze. I earlier said, ideas are not straight forward
hence you have to go through lots of process to achieve the ultimate
result. Ideas are like school, you move from basic one to basic two
through to the senior stage and each level is assessed. Measure your
performance to see whether you are achieving something, if yes, dwell on
the positives and keep pushing but if no, re-sit and start over again.
How do one develop his or her ideas?
Ideas regarding a profession will be best developed when you take up
internships. After school, when I decided to go by my passion for
organizing events, I decided to join a friend who was already organizing
events for big companies like Mondelez International Cocoa Life,
Infinix, and Citi FM etc. I already had a little experience organizing
music shows so it wasn’t new to me but I still needed to develop my idea
so I joined his company to produce events and he even handed some major
events to me to fully produce which I was able to perfectly carry out
(If I should praise myself). Business ideas and ideas in general can be
develop when you take up internship opportunities to learn more about
the idea and what you can do to achieve the result.
Research on the idea. God bless the internet. Ask Siri or Google about
your idea or you can read books around the idea…
Ask for expert advice. The best way to find solutions to things is
asking questions. Ask people in the same industry of the idea, this will
help you know the pros and cons involved
2 & 3 are similar to achieving the idea.
Set time to involve your brain. Value you quiet times (what I call my
cold room) where I stay somewhere alone then brainstorm on my ideas,
business, work or task, involve in imagination, think about life or read
a book or even fantasize about things) this could be done where you have
less distraction like the bathroom, toilet, secret room, car, garage or
on top of a tree if you’re the village type etc.
Take up challenges. When you’re are able to stand tough challenges, you
gather experiences to handle everything or anything and am sure you will
be able to handle the pressure of your ideas
Have an open mind. Allow your ideas to lead you to other new ideas.
Achieving an idea could be aided by new ideas.
Write things down. When an idea comes in mind, you need to keep records
of whatever is within. A philosopher once said you are on the safer side
by writing or jotting things down rather than keeping them in your mind,
you might forget at any time.
Set priorities. I believe and I guess you also believe with me that, we
receive lots of ideas within a day. Not all ideas are meant to be
achieved or to even think of. You need to set priorities on the kind of
ideas you want to work with. Ideas don’t come by yourself, it by nature
but the end result will have to be done by yourself.
Be flexible. Be cool to adjust yourself. (Accept point 7) Some ideas
will require attitudinal change or change in anything, be flexible to
adjust to it. I.e. should you be an introvert, am sure some ideas will
require you to be proactive, freely outspoken etc. You need to adjust
yourself to fit in there.
Don’t be carried away or get too excited. When imagining and fantasying
the result of your ideas, trust me you sometimes get carried away and
feel the result will just be achieved in two or three days and if you
aren’t mentally strong to overcome, you might give up, should the
process of achieving it be tough.
What do you do after you achieve your ideas?
Don’t be aggressive when you accumulate riches from your ideas
Share your idea “experience” to inspire others
Always renew or validate your ideas. I.e. When Mark Zuckerberg had the
idea to develop the Facebook app, I’m sure he went through lots of
processes to achieving it. Now the whole world is enjoying Facebook and I’m sure
you also get a notification to update your app right? Yes, Zuck is still
and keeps developing his idea so you also should keep updating, renewing
and validating your ideas so you keep achieving else you will only be a
Few add up
Take up ideas that relate to things that make you happy
Take up ideas that relate to things that inspire you
Take up ideas that relate to things you have an interest in
Pray (Talk to God) over all your ideas
Don’t be quick to tell people about your ideas
Be humble but firm should you have difficulties in the process of
developing your ideas
Business consultants don’t give ideas, they help you develop and achieve
Business ideas are not for jokers but real hustlers
Be positive with ideas
Millions of opportunities await your ideas
You’re the best!
Call me Gershon Kwamigah, Mr Gershon for short, Am on the flip side for
Have questions for me? Send them via Instagram and Twitter