Apprise Music Distribution, a global digital music distribution and promotion platform, has announced a partnership with Lyra Lab, a division of Tencent Music Entertainment Group, to offer African artists and labels access to advanced AI insights and predictions on the market potential of their music tracks.
The partnership aims to provide innovative solutions for music manufacturing and promotion processes by leveraging deep learning technology and predictive models (PDM) that analyze audio and lyrics without relying on streams data.
The PDM solution developed by Lyra Lab utilizes AI algorithms to assess the quality and market potential of new songs based on a deep understanding of audio and lyrics. This enables Apprise Music to offer artists and labels quick assessments of their new releases and identify ideal playlists on popular streaming services like Boomplay, Spotify, Apple Music, and Deezer with a high success probability. The platform also provides recommendations for TikTok marketing videos, leveraging its predictive model’s audience profile prediction capabilities, which analyze artist data, music content, and global music trends.
One of the key features of the partnership is the Playlist Analysis function, which helps artists and labels identify the best playlist possibilities for their music on various streaming services. By simulating hot videos that can go viral with the music, the Short-video Promotion Analysis tool inspires ideas on how to make upcoming releases gain traction on social media and other platforms.
“We are proud to partner with Lyra Lab, a division of Tencent Music Entertainment Group, dedicated to bringing technological breakthroughs to the music entertainment industry,” said a spokesperson from Apprise Music Distribution. “This collaboration will enable us to provide cutting-edge AI-driven music insights to support independent artists across Africa in increasing their visibility, engagement, sales, and streams on major music platforms.”
Apprise Music Distribution is known for providing global digital music distribution and promotions to popular platforms like Boomplay, Audiomack, Spotify, Tidal, Apple Music, and more. The partnership with Lyra Lab, known as the biggest music technology company in the world according to Tencent Music Entertainment Group, will further enhance its offerings with advanced AI-driven insights and predictions for African artists and labels.
With the support of PDM’s predictive model, Apprise Music Distribution aims to empower African artists with data-driven decision-making tools for their music manufacturing and promotion strategies. By leveraging AI insights and predictions, the platform seeks to contribute to the growth and evolution of the music entertainment industry in Africa, supporting independent artists in reaching wider audiences and achieving their musical aspirations.
Kwarteng Seth