With every content creator trying to make passive income streams today, YouTube has become quite saturated with channels in nearly any niche you can imagine. So does that mean it’s too late to get into the industry today? Is it possible to grow a YouTube channel in 2023?
Well, certainly not! In fact, it is as good a time as any to grow your YouTube channel today. It’s true that the number of YouTube channels today is at an all-time high. But so is the number of viewers, which means you have the perfect opportunity to leverage this demand and grow a YouTube channel for these viewers.
In this article, we will share the best industry tips to grow a YouTube channel in 2023 so you can stay ahead of the game. So if you are wondering how to grow a YouTube channel in 2023, read on.
Table of Contents
8 Tips to Grow a YouTube Channel in 2023
Tip # 1: Use the Right Keywords for Each Video
When it comes to growing a channel or a website on the internet, targeting the right keywords is the most important strategy. Any successful SEO strategy is led by targeting the right keywords. By doing so, you can attract more viewers to your channel, and increase your subscribers and views.
But how do you target the right keywords? Well, by finding out what your targeted audience is looking for. Once you know what they are looking for, you can use a keyword tool like the Google Adwords Keyword Planner or any other free keyword tool to find the relevant keywords for your niche.
Once you have gathered a good number of keywords, make sure to use them in the video titles, video descriptions, video tags, and the about section of your channel. But don’t overdo it. Incorporate these keywords in a way that feels natural.
When starting a YouTube channel, you need to know that your viewers may want to know the person behind the video to be able to trust their word. You can build this trust by creating an introduction or welcome video explaining who you are, what your channel is about, and what content you will be creating for your viewers.
Keep this video as organic, engaging, and personal as possible to leave a good first impression. Make sure your introduction video is aligned with the tone and theme of your channel.
When your viewers know who you are, they will find it easier to trust in your content. They will also understand what your channel is really about.
Tip # 3: Optimize Your Channel
When trying to grow your YouTube channel, one of the most important things you can do for it is to optimize it. Since your channel reflects the videos you will be uploading, make sure the channel name aligns with the niche you are in. This will help attract the right audience to your channel.
Moreover, make sure the banner image on your channel also reflects your niche. Make it eye-catching and attractive to stand out from the crowd and make people interested in your content.
Finally, don’t skimp on your channel description. In addition to the introduction video, your profile description should also explain who you are, what you do, and what kind of content you produce. Make sure to keep it short, engaging, and keyword-enriched so that your targeted audience can easily find your channel.
Tip # 4: Focus On Selling Stories
When it comes to content creation, the only element that will ensure more viewers and subscribers is engagement. Think of it this way: videos are a form of storytelling. No matter what niche you are in, you can always create a story with your videos, even if it’s around the most mundane topics. You just have to be creative.
It is important to keep your viewers engaged and make them feel connected to your community. You can create engaging videos by creating a story around the topic. Include personal experiences wherever you can. Try to make them funny and relatable. Incorporate the element of emotions and curiosity in your videos. And don’t forget to use powerful soundtracks.
To make your videos stand out and entice people to click on them, you need to make sure your thumbnails are top-notch. Since thumbnails are the first thing that your viewers will see when you upload a video, they have to be well-designed, simple, and vibrant. A good thumbnail can be the difference between a few hundred and thousands of views on your video.
In order to create a unique thumbnail, make sure to use relevant and exciting images. Make sure the image stands out against other similar videos. Moreover, make sure that the text on the thumbnail is readable and short. Don’t cram too many words into the thumbnail. Use vibrant colors and bold text to keep it readable.
Tip # 6: Encourage Offline Viewing to Build Loyalty
With everyone having a smartphone these days, people spend most of their free time watching the content that they love. Be it in a cafe, a hospital waiting room, on the bus, on the subway, or in an uber, the most popular way to kill time these days is by consuming content.
However, since the availability of the internet is not guaranteed everywhere, viewers resort to offline viewing. In order to watch YouTube videos offline, your viewers will need to download them using a YouTube downloader for Mac as YouTube does not let users download videos directly from the platform.
Every YouTuber should encourage offline viewing by explaining how their viewers can download videos for offline playback. By doing so, you can gain their loyalty and trust. They will definitely come back to you for more content.
Tip # 7: Increase Watch Times
One of the key things that YouTube’s search algorithms prioritize is longer viewing times. YouTube favors videos that have longer viewing times so that the viewers can spend more time on the platform and, therefore, be exposed to more advertisements.
So make sure you increase your watch time by making fluff-free videos. Do not deviate from the topic and stick to it. Make longer videos of 15+ minutes to talk about the topic comprehensively. However, if you don’t have enough interesting content to make a long video, don’t overdo it. Keep it fluff-free and interesting.
Moreover, start talking about the topic right away, instead of delaying it with long intros. You should give the users what they want as soon as possible in the video. Also, use changing backgrounds and interesting soundtracks to keep the users hooked.
You should also sound energetic throughout the video so that the viewers do not get bored. These are a few ways you can increase your watch times.
Tip # 8: Be Consistent
Last but not the least, be consistent in posting videos. Create a weekly schedule for posting videos and stick to it. Make sure to check out what time your audience is the most active so you can post your videos at that time. Usually, it is during the afternoon or in the evening.
Once you have created a schedule for posting videos, stick to it. Consistency is what will help you grow your channel in the longer run. Plan your videos ahead of your schedule and make sure the production is finished before the upload date. The more videos your channel has, the longer the watch time will be.
Even in 2023, starting a YouTube channel is one of the best ways to generate passive income. Despite there being thousands of channels today, you can still grow your channel easily as the number of viewers is equally high.
By following the tips we mentioned above, you can make sure your channel grows and stands out among the crowd. However, do note that growing a YouTube channel requires a lot of patience, consistency, and hard work.
You will constantly need to research what your audience wants, get their feedback, and implement it into your content. Only then can you truly grow your channel and become a reliable source in the niche.
We hope these tips come in handy whenever you decide to start a YouTube channel. Remember, all the hard work and patience will be worth it. Good luck and happy YouTubing!