The Tour Operators Union of Ghana (TOUGHA) received prestigious recognition for their efforts in transforming the country’s tourism industry at the National Tourism Awards last night. TOUGHA was presented with the award for Trade Association Contribution to Sector Development at a ceremony held at the Accra International Conference Centre.

“What a triumphant and glorious way to end the year! It was a surreal moment last night as the Tour Operators Union of Ghana,” said Alisa Osei Asamoah, President of TOUGHA, in remarks after accepting the award. This latest and perhaps most prestigious accolade marks the culmination of our drive to shape Ghana’s tourism agenda over the past few years. The timing couldn’t have been better than receiving this honor on our country’s biggest tourism night.”

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Asamoah expressed gratitude to the Ghana Tourism Authority for the award and praised her “executive team for their exceptional continued leadership in driving our Union to enviable heights.” She also thanked individual TOUGHA members “who have shown grit and dedication to transforming the Union into a formidable force in Ghana’s tourism industry.”

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“This win is for us all. TOUGHA! Indeed, we are the professionals,” Asamoah added.

TOUGHA, an association of over 15 years that offers both inbound and outbound tour services in Ghana, was recognized as “Best Association in Tourism” just this past June by the Business Executive Excellence Awards. Over the years, TOUGHA has actively contributed to tourism development and elevating industry standards.

National Tourism Awards

The National Tourism Awards, instituted by the Ghana Tourism Authority in 1997 to reward excellent performance in the tourism sector, serves as one of the Ghana Tourism Authority’s flagship events. The annual awards set benchmarks for service delivery among Ghana’s tourism professionals and organizations.

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Welcome to Xorlali.com, founded and managed by Esther Xorlali Kugbey — a passionate Ghanaian blogger, content creator, social media manager, and tour operations officer. Who is Esther Xorlali Kugbey? Xorlali is a multi-talented creative who combines her love for storytelling, travel, and media to inspire and inform her audience. She is the founder of Xorlali.com, a fast-growing digital platform covering: Travel & Tourism – highlighting Ghana’s hidden gems, tourist destinations, and cultural experiences. Entertainment & Lifestyle – from music and fashion trends to celebrity updates. Sports & News – bringing readers fresh stories, updates, and analysis from Ghana and beyond. Beyond blogging, Queen Xorlali is also a Tour Operations Officer at Exotic Adventures Ltd, a licensed Ghanaian tour company, where she helps individuals and groups explore Ghana through customized trips and cultural experiences. Xorlali’s Mission Her work is driven by three key values: 1. Inspire – using her platform to motivate young people to travel, explore, and embrace culture. 2. Inform – creating engaging content that keeps readers updated on trends, lifestyle, and news. 3. Empower – helping brands and creators grow their online presence through social media management and digital storytelling. Achievements & Work Award-winning Blogger – recognized for her contributions to lifestyle and entertainment blogging in Ghana. Content Creator & Writer – published articles that rank on Google, driving traffic across Ghana, Nigeria, and beyond. Tourism Advocate – represented Exotic Adventures Ltd on familiarization tours across Accra, Volta Region, Central Region, and Eastern Region. Fashion & Lifestyle Enthusiast – blending creativity with culture through unique style expression. Connect with Xorlali Stay updated with Esther’s latest posts, travel stories, and lifestyle tips: Website: Xorlali.com Instagram: @queenxorlali Twitter/X: @EstherXorlali Facebook: Esther Xorlali Kugbey LinkedIn: Esther Xorlali Kugbey Whether you’re here for travel guides, entertainment news, sports updates, lifestyle tips, or inspiration, Esther Xorlali Kugbey is committed to delivering content that is fresh, authentic, and impactful.

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