The Air Jordan brand is one of the most iconic names in the sportswear industry. Known for its stylish designs and strong connection to basketball legend Michael Jordan, the brand has continued to grow in popularity and value over the years. But many people often ask: Who owns Air Jordan brand? and how much is the Air Jordan brand worth? In this article, xorlali.com explores all of that and also touches on the net worth of popular figures like Andrew Gross, Dan Carter, and Jars by Dani.
Table of Contents
Who Owns Air Jordan Brand?
Although the Air Jordan brand was created for NBA superstar Michael Jordan, it is actually owned by Nike, Inc. The line was first released in 1984 and became a cultural phenomenon almost immediately. While Michael Jordan receives royalties and earns significantly from the brand, he is not the official owner. Nike maintains full ownership and control of the brand under its umbrella.
How Much is Air Jordan Brand Worth?
The Air Jordan brand is currently worth over $10 billion, according to various market analysts. It has become a key source of revenue for Nike, bringing in billions in annual sales. As of 2025, estimates suggest that Air Jordan generated over $5 billion in revenue in just one fiscal year.
Michael Jordan himself has earned over $1.8 billion (pre-tax) from the brand, making it one of the most successful athlete endorsement deals in history.
Celebrity Net Worth Spotlight
Let’s also take a look at some other public figures whose wealth stories are trending online:
Andrew Gross Net Worth
Andrew Gross, the bestselling author known for books like The One Man and Eyes Wide Open, has an estimated net worth of $10 million. He made his fortune from his writing career, collaborations with authors like James Patterson, and international book sales.
Jars by Dani Net Worth
Jars by Dani, the dessert-in-a-jar company created by Dani Beckerman, gained popularity through social media and influencer marketing. The brand’s net worth is estimated to be around $1 million, although exact figures may vary. It remains a favorite among dessert lovers in the U.S., especially in New York.
What is Dan Carter’s Net Worth?
Dan Carter, the former New Zealand rugby player, is considered one of the greatest fly-halves in rugby history. His net worth is estimated at around $10 million. His earnings come from professional rugby contracts, brand endorsements, and his autobiography.
Conclusion
The Air Jordan brand continues to dominate the world of sneakers and sports fashion, proving to be a billion-dollar empire under Nike. While Michael Jordan doesn’t own the brand, his association with it has made him one of the wealthiest athletes of all time. And as we’ve seen, other personalities like Andrew Gross, Dan Carter, and even Dani of Jars by Dani have made their marks in their respective industries too.
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