Renowned Ghanaian media personality and tourism advocate Gilbert Abeiku “Santana” Aggrey has been appointed as the Deputy Chief Executive Officer (CEO) of the Ghana Tourism Authority (GTA) by President John Mahama.
Abeiku Santana’s appointment is a significant milestone in Ghana’s tourism industry. With decades of experience in media, tourism consultancy, and marketing, he has been a key figure in promoting both domestic and international tourism.
As the CEO of Kaya Tours, a leading Ghanaian tour company, Abeiku Santana has played a vital role in positioning Ghana as a top-tier travel destination in Africa. His influence extends across media campaigns, tourism advocacy, and strategic partnerships, all aimed at boosting the country’s tourism potential.
Popularly known as “Mr. Tourism,” Abeiku Santana has used his media influence to highlight Ghana’s rich cultural heritage, vibrant festivals, and hospitality sector. His work has significantly contributed to major tourism initiatives, including the highly successful “Year of Return” and “Beyond the Return” campaigns, which brought thousands of diasporans to Ghana.
As a certified tourism consultant, his expertise aligns with President Mahama’s vision to expand Ghana’s tourism sector, create employment opportunities, and attract foreign investment.
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Industry Reactions to His Appointment
His appointment has been met with widespread approval from tourism stakeholders and entertainment personalities. The Tour Operators Union of Ghana (TOUGHA) has applauded the decision, describing him as a visionary leader who will bring innovation and dynamism to the Ghana Tourism Authority.
In a congratulatory message, TOUGHA President Mrs. Alisa Osei-Asamoah stated:
“Abeiku Santana’s commitment to Ghana’s tourism development has been unwavering. His vast experience, coupled with his deep understanding of the sector, makes him an excellent choice for this role. We are confident that his leadership will further drive growth and attract more tourists to our country.”
Abeiku Santana’s Vision as Deputy GTA CEO
In his new role, Abeiku Santana is expected to:
- Spearhead innovative tourism campaigns to boost both local and international tourism.
- Forge strategic partnerships with key players in the tourism and hospitality industry.
- Enhance Ghana’s global tourism appeal through aggressive marketing strategies.
- Implement policies to increase tourism revenue and ensure sustainable tourism development.
Holding a Master’s degree from the University of Ghana Business School, Abeiku Santana’s leadership is anticipated to usher in a new era of growth and transformation for Ghana’s tourism industry.
Many industry players believe that his media influence, business acumen, and extensive network will be instrumental in making tourism one of Ghana’s major economic pillars.
With Abeiku Santana at the helm, Ghana’s tourism sector is set for exciting new opportunities and unprecedented growth.
