The Tour Operators Union of Ghana (TOUGHA) has held a one-day training to build the skills of tour operators across the country. The workshop, which took place at the Accra Tourist Information Centre, focused on two important areas in the tourism business itinerary planning and tour costing.
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Opening Remarks by TOUGHA President
In her welcome speech, Madam Yvonne Donkor, President of TOUGHA, highlighted the importance of the training. She said learning how to properly plan tours and cost them correctly is key to growing a successful tourism business.
“Planning a good tour takes both creativity and proper knowledge. But no matter how beautiful the plan is, without proper costing, the business can’t grow,” she said.
She explained that the training was special because it was led by experienced professionals from the tourism industry not just consultants who have real-life experience and success in the field.
“These are our own people who understand the work and are ready to share their knowledge. That’s what TOUGHA stands for unity, support, and professional growth.”
Support from Ghana Tourism Development Company
Also present was Professor Kobby Mensah, CEO of the Ghana Tourism Development Company (GTDC). He praised TOUGHA for taking the lead in building capacity for tour operators. He also shared some exciting upcoming projects from GTDC:
- The Ghana Tourism Marketplace, a platform to promote tourism services
- The Ghana Tourism Investment Platform, which will support tourism businesses with funding and innovation opportunities
Itinerary Planning Session by Mr. Kwaku Passah Snr
After the opening remarks, the training began with a session on itinerary planning, led by Mr. Kwaku Passah Snr, a well-known tour operator. He encouraged participants to go beyond the usual tour plans and start creating unique, themed, and personalized travel experiences.
He explained that modern travellers are looking for something different, such as that are fun and educational, and show the real beauty and culture of Ghana. He urged tour operators to always think about what the client wants and create experiences that are memorable.
A Short Break, Then Costing Session by Mr. Cosmos Sracooh
After a short refreshment break, the next session focused on tour costing, led by Mr. Cosmos Ata Sracooh, another respected name in Ghana’s tourism space.
He broke down the process of pricing tour packages in a way that makes business sense. Mr. Sracooh explained how to calculate all costs, including hidden expenses, and still make a profit. He also touched on how pricing has changed after COVID-19 and why operators must stay competitive.
A Day of Learning and Collaboration
Throughout the training, participants asked questions, shared experiences, and learned from one another. It was more than just a workshop it was a day of connection, collaboration, and new ideas.
Madam Donkor ended with a strong call to action:
“Let’s not treat this as just another training. Let’s use what we’ve learned to improve our services, grow our businesses, and promote Ghana as the best travel destination.”
Conclusion
This workshop forms part of TOUGHA’s ongoing goal to build capacity, raise tourism standards, and support Ghana’s growth as a top destination for cultural, eco, and heritage tourism. With the right skills in itinerary planning and costing, tour operators are now better prepared to offer exciting and profitable travel experiences.
