Celebrated Ghanaian broadcaster Serwaa Amihere was named the official Kente Ambassador during the momentous inauguration of the new Bonwire Kente Museum on January 10th, 2024.
The appointment took place during the grand opening ceremony presided over by dignitaries like the Bonwire Hene, Ejisu Queen mother, Bonwire queen mothers, Deputy Tourism Minister Mark Okraku Mantey, CEO of the Ghana Tourism Authority, and representatives from UNESCO.
As Kente Ambassador, Serwaa Amihere will help promote Ghana’s kente cloth culture to the world. Known for her roles on shows like State of Affairs and Cheers, Amihere graciously accepted the honor.
“I am deeply humbled to become an ambassador for one of Ghana’s most treasured cultural treasures,” said Amihere during the ceremony. “I look forward to spotlighting the striking beauty and tradition of kente across the globe.”
The state-of-the-art Bonwire Kente Museum, commissioned by Second Lady Samira Bawumia, serves as a remarkable tribute to the iconic kente cloth that originated in Bonwire centuries ago. Visitors can marvel at vibrant exhibits detailing the evolution and heritage behind the intricate kente patterns that have come to represent Ghanaian tradition.
“Today marks an exciting step toward preserving and showcasing our cherished culture to visitors from all over the world,” said Deputy Minister Okraku Mantey.
As Kente Ambassador, Serwaa Amihere will undoubtedly play a key role in promoting this one-of-a-kind cultural institution and the timeless craftsmanship behind Ghanaian kente cloths. The museum is now open to the public.