Twellium Ghana Ltd announced today that acclaimed Ghanaian dancehall musician Stonebwoy will serve as the new brand ambassador for their popular beverage line, Bigoo Drinks. This strategic partnership aims to bolster Bigoo’s brand awareness and engagement through the pan-African star power of Stonebwoy.
Livingstone Etse Satekla, known by his stage name Stonebwoy, is one of Ghana’s most prominent musical acts. The multi-award-winning afrobeats and dancehall artist has earned domestic and international acclaim for his energetic performances and catchy songs.
As brand ambassador, Stonebwoy will be the face of an integrated marketing campaign for Bigoo Drinks. The campaign will include digital content, appearances at launch events, retail activations, and co-branded merchandise giveaways.
Felix Atsu Nayan, Marketing Manager at Twellium Ghana Ltd, expressed enthusiasm about the partnership:
“We are thrilled to have Stonebwoy on board as our brand ambassador for Bigoo Drinks. His vibrant personality, talent, and widespread appeal make him a perfect fit for our brand,” said the spokesperson for Twellium Ghana Ltd. “This collaboration is not just about promoting a product; it’s about celebrating the spirit of Ghana and the joy of sharing refreshing moments with Bigoo Drinks.”
Stonebwoy expressed his excitement about the partnership, stating, “I am proud to be associated with Bigoo Drinks, a brand that resonates with the essence of Ghana. It’s not just about the great taste; it’s about bringing people together, and I am thrilled to be a part of that.”
Fans of Stonebwoy and Bigoo Drinks can look forward to exciting collaborations, exclusive events, and engaging campaigns in the future. The partnership between the popular musician and the beloved beverage brand is sure to generate excitement in the industry, leaving consumers eagerly anticipating the refreshing experiences that await them with Stonebwoy and Bigoo Drinks.
Twellium Ghana Ltd and Stonebwoy are collaborating to offer a unique blend of music and beverages, creating an unparalleled taste and entertainment experience for consumers locally and internationally.