Stonebwoy, the Grammy-nominated Afrodancehall artist, has signed a global distribution and label services deal with ADA Worldwide, Warner Music Group’s independent label and artist services arm. The deal, through Stonebwoy’s Burniton Music Group, includes his latest single “Ekelebe,” featuring rising Nigerian rapper Odumodublvck, and his upcoming sixth studio album set to release later this year.
“This deal marks another stride forward in bringing my music to the global stage via ADA’s network,” Stonebwoy shared. “My aim has always been to unite people through the fusion of African music (Afrobeats), Reggae, Dancehall, RnB, and Hip Hop. They say creativity flourishes in freedom, so owning my creativity is essential for me to make a meaningful contribution to the global music landscape.”
“Stonebwoy is in a league of his own. His genre-blending style has resonated with millions of fans around the globe and he’s helped shine a light on the rich and vibrant sounds coming out of Africa,” said Cat Kreidich, President, ADA Worldwide. “He’s spreading positivity, love and unity with music that makes you move and makes you feel. We can’t wait to support his unique creative vision even further across the international stage.”
Casey Kobia, Stonebwoy’s Talent Manager, added, “I’m glad on behalf of KVO Talent to have brokered this global partnership between Warner Music’s ADA Worldwide and Stonebwoy’s label Burniton Music Group. The energy and excitement from the team at ADA since our first conversation has been just what is required to unlock the next chapter in Stonebwoy’s journey and I am grateful to have him join this family – special thanks to April Pope and Bryan Roberts for making this happen.”
Originating from Ashaiman, Ghana, Stonebwoy blends afrobeats, reggae, and dancehall in his music. His 2017 album Epistles of Mama was the first by a Ghanaian artist to reach the Billboard World Albums chart. His 2023 album 5th Dimension debuted in Billboard’s Top 10 Reggae Albums chart. With hits like “Blessing” reaching over a million views on YouTube within 24 hours, he became the fastest Ghanaian artist to achieve this milestone. Stonebwoy also boasts collaborations with renowned artists such as Burna Boy, Stormzy, and Keri Hilson, and has won awards like Best International Act at the BET Awards and Artist of the Year at the Ghana Music Awards. As a live performer, he co-headlined Afrochella Festival in 2022 and has performed in over 15 countries worldwide, including a recent appearance at the Rolling Cocoa Festival. Additionally, Stonebwoy is the CEO of his entertainment company, Burniton Music Group.
This deal reflects ADA’s commitment to expanding in the African music scene, following partnerships with Africori and Nigeria’s Chocolate City, among others.
