Sabinus Sues Peak Milk N1bn For Using “Something Hooge”

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Sabinus sues peak milk N1bn for using “something hooge”, Gala sausage roll N100M for using his picture

Chukwuemeka Emmanuel, popularly known as Oga Sabinus, a popular Nigerian comedian, skit maker, and content creator, has threatened to sue a popular brand, peak milk, for allegedly using his trademarked phrase, “Something hooge.”

Sabinus sues peak milk N1bn for using “something hooge”

Sabinus, 27, also threatened legal action against UAC Food Ltd, which manufactures gala sausage, for using his brand image and other intellectual property to create advertisements and promotions for the product.

In a pre-suit notice signed by his lead counsel, Mr. Stanley Alieke, the comedian demanded N500m from Peak Milk for the alleged unauthorized use of his intellectual property and another N500m for damages for the “emotional, physical, psychological, and mental trauma our client has suffered as a result of trademark theft and infringement.”

Sabinus also demanded N100m in a pre-litigation notice to UAC Food Ltd dated May 25, 2022 “for the use of the picture, which is the average fee our client charges for his picture to be used for adverts and promotions.” According to the comedian, a Peak Milk subsidiary, Friesland Food Wamco Nigerian PLC, used his trademarked slogan “Something Hooge” to advertise and promote their product, Peak Milk.

He stated that the advertisement was posted on Peak Milk Nigeria’s verified Instagram page (peak milk) on May 24, 2022. According to the comedian, the slogan was trademarked on November 26, 2021, with the FILE NINIBER: NG/TM/O/2021/48316. Sabinus also revealed that UAC Food posted his “picture” on its verified Instagram account (galasausage roll) on May 23, 2022.

He revealed that the post, which featured his cartoon image, was titled “the way I calculate everything in my life.” The comedian, who was recently named Best Online Content Creator of the Year 2022 by the Africa Movies Viewers’ Choice Award (AMVCA), gave both companies 14 working days to meet his demands or face him in court.

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